1. More accurate targeting of community members to avoid bots, establishing a unified reputation standard for the ecosystem.
2. For established projects: Understand their users better and grasp the needs of their user base.
3. For new projects joining the BNB ecosystem: Help these projects find the right audience, lowering entry barriers to the ecosystem and reducing customer acquisition costs.
4. For Binance (BN): Gain insights into the real users of project teams and precisely target users from other ecosystems.
5. For BNBChain: Aggregate both on-chain and off-chain private domain data from all ecosystem projects.